{"title":"Shincha","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eIn Japan, tea is harvested in the spring—and for a brief six-week window, we have the rare opportunity to experience Shincha. Shincha, meaning “new tea,” is the very first harvest of the year and the only time tea is enjoyed just days after being picked.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eUnlike first harvest Sencha, which is allowed time to rest and develop depth, Shincha is packaged and sold immediately allowing you to savor its piercing freshness, vibrant clarity, and electric green hue. Each season, we eagerly await its arrival—relishing how it captures a fleeting expression of time, place, and terroir in every cup.\u003c\/strong\u003e\u003c\/p\u003e","products":[{"product_id":"yabukita-kabuse-sencha","title":"Yabukita Kabuse Sencha","description":"\u003cp\u003eJiro Katahira is one of the most revered producers working in Shizuoka today having developed a reputation for meticulous farm maintenance and processing. His presentation of the Yabukita cultivar, which comprises over 80% of the prefecture's yearly output and is known for its intoxicating floral aroma, is nothing short of stunning. Shaded by indirect covering for 12 days prior to hand harvesting, this tea showcases everything we love about Jiro san's approach to production and the Yabukita cultivar—a decadent texture and intense florals balanced by rich umami.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Kettl ","offers":[{"title":"50g","offer_id":39801311789252,"sku":"010518859786","price":68.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0080\/6178\/0028\/files\/63428509-cc96-4913-b07f-5c3b1280d5cb.jpg?v=1783432840"},{"product_id":"shizu-7132-sencha","title":"Shizu 7132 Sencha","description":"\u003cp\u003eJiro Katahira, one of our longest term partners, is a young producer in Shizuoka who oversees one of the most extensive tea gardens in all of Japan, with over 22 unique cultivars—all of which are harvested and processed separately. We have purchased a range of his offerings as special releases over the years, with several mainstays that are featured on the menu throughout the season. Shizu 7132 is known for its pronounced Cherry Blossom-like aroma, due to a high concentration of coumarin. Like all of Katahira-san’s teas, this tea was produced with no expense spared and an attention to detail bordering on the obsessive. We are grateful to present another gem from one of the most passionate tea producers working in Japan today.\u003c\/p\u003e","brand":"Kettl ","offers":[{"title":"50g","offer_id":48979648577786,"sku":"167971312720","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0080\/6178\/0028\/files\/3209a379-3097-4283-a053-5ac978c8ef74.jpg?v=1783439844"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0080\/6178\/0028\/collections\/Miyabi.jpg?v=1744815663","url":"https:\/\/kettl.mom\/collections\/shincha.oembed","provider":"Kettl ","version":"1.0","type":"link"}