{"title":"New Releases","description":"\u003cp\u003eA roundup of the freshest teas, limited ceramics, and exclusive events at Kettl.\u003c\/p\u003e","products":[{"product_id":"yabukita-kabuse-sencha","title":"Yabukita Kabuse Sencha","description":"\u003cp\u003eJiro Katahira is one of the most revered producers working in Shizuoka today having developed a reputation for meticulous farm maintenance and processing. His presentation of the Yabukita cultivar, which comprises over 80% of the prefecture's yearly output and is known for its intoxicating floral aroma, is nothing short of stunning. Shaded by indirect covering for 12 days prior to hand harvesting, this tea showcases everything we love about Jiro san's approach to production and the Yabukita cultivar—a decadent texture and intense florals balanced by rich umami.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Kettl ","offers":[{"title":"50g","offer_id":39801311789252,"sku":"010518859786","price":68.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0080\/6178\/0028\/files\/63428509-cc96-4913-b07f-5c3b1280d5cb.jpg?v=1783432840"},{"product_id":"founders-collection-subscription-curated-by-kettl-founder-zach-mangan","title":"Founders Collection Subscription: Curated by Kettl Founder, Zach Mangan","description":"\u003cp\u003eExplore the world of Japanese tea with Kettl founder Zach Mangan. Each month Zach will highlight a tea from the current kettl.momllection that he feels is at peak flavor, or provide early access to a upcoming release that he is particularly excited about. Subscribers can look forward to 50-100g of our best in class Sencha, Kabuse, Houjicha, and Wakoucha loose leaf tea and unique new selections added to our menu.\u003c\/p\u003e\n\u003cp\u003eAll new Founders Collection installments ship on the 15th of each month. \u003cbr\u003e\u003cbr\u003eMembers who join between the 1st and the 15th will receive the upcoming selection as their first order, shipped on the 15th. Memebers who join between the 15th and the end of the month will receive the current selection as their first order immediately upon sign up. Ensuing orders will be processed on the 15th.\u003c\/p\u003e","brand":"Kettl ","offers":[{"title":"Default Title","offer_id":44827489272058,"sku":"171520919704","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0080\/6178\/0028\/files\/05dce0d5-c7b4-4119-bbff-bc5944deb9c7.jpg?v=1762290143"},{"product_id":"shizuku-gyokuro","title":"Shizuku Gyokuro","description":"\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThis \u003c\/span\u003e\u003cem\u003e\u003cspan data-preserver-spaces=\"true\"\u003eHon\u003c\/span\u003e\u003c\/em\u003e\u003cspan data-preserver-spaces=\"true\"\u003e, or \u003c\/span\u003e\u003cem\u003e\u003cspan data-preserver-spaces=\"true\"\u003eTrue\u003c\/span\u003e\u003c\/em\u003e\u003cspan data-preserver-spaces=\"true\"\u003e Gyokuro, is shaded for 20 days before being \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003ehand harvested\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e. This process results in elevated levels of the amino acid L-theanine which imparts a deep and pervasive savoriness, balanced by a gentle floral finish. Shizuku is our entry-level \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003egyokuyro\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e, though it has no shortage of depth and complexity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Kettl ","offers":[{"title":"50g","offer_id":44827598061818,"sku":"183954362360","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0080\/6178\/0028\/files\/f275c93a-fc39-4aae-950b-6d632a46abe5.jpg?v=1775607624"},{"product_id":"koju-oolong","title":"Koju Oolong","description":"A remarkable hand-picked oolong from the mountains of Shizuoka. Made from a very rare cultivar, Koju, this wilted and oxidized tea has strong notes of sweet fruit and citrus with a soft floral finish.Being hand-picked, the annual output is very low and we are honored to share this extremely limited and beautiful example of high mountain Japanese oolong.","brand":"Kettl ","offers":[{"title":"25g","offer_id":46373591154938,"sku":"167974202684","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0080\/6178\/0028\/files\/6a4da4bf-41c0-442d-b646-64a80d22fe71.jpg?v=1763688775"},{"product_id":"shuichiro-sakamoto-organic-seimei-matcha","title":"Shuichiro Sakamoto Organic Seimei Matcha","description":"This best-in-class Matcha from the Sakamoto family in Kagoshima represents a new era. Silky, sweet, and brimming with umami rarely found outside Japan’s traditional Matcha-producing regions, this tea is a true standout. We’re incredibly proud to share it with you—and we haven’t been this excited about a Matcha in a long time.\u003cbr\u003e\u003cbr\u003e\u003cem\u003eOur new cafe concept: Kettl Matcha Sen Mon Ten is our commitment to honoring the past, elevating the present, and shaping the future of Matcha together with the producers who make it possible. These collaboration selections will be exclusively sold at Sen Mon Ten, except for limited drops online to share with our wider audience who can't visit the shop as often.\u003c\/em\u003e","brand":"Kettl ","offers":[{"title":"20g","offer_id":47768655331578,"sku":"022974208534","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0080\/6178\/0028\/files\/9094b645-e2d1-4016-9caf-4ff9c39cc62f.jpg?v=1776701863"},{"product_id":"shuichiro-sakamoto-organic-saemidori-matcha","title":"Shuichiro Sakamoto Organic Saemidori Matcha","description":"A fascinating Matcha from the Sakamoto family, this otherworldly offering boasts one of the most floral profiles we’ve ever encountered. Notes of delicate white flowers and jasmine mingle with an almost oolong-like finish, creating a refreshing and elegant tea you’ll want to return to again and again.\u003cbr\u003e\u003cbr\u003e\u003cem\u003eOur new cafe concept: Kettl Matcha Sen Mon Ten is our commitment to honoring the past, elevating the present, and shaping the future of Matcha together with the producers who make it possible. These collaboration selections will be exclusively sold at Sen Mon Ten, except for limited drops online to share with our wider audience who can't visit the shop as often.\u003c\/em\u003e","brand":"Kettl ","offers":[{"title":"20g","offer_id":47768658772218,"sku":"022972318792","price":38.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0080\/6178\/0028\/files\/bb6e2aee-7571-4cce-bf09-7a2665de56d7.jpg?v=1776701679"},{"product_id":"virtual-class-an-introduction-to-matcha","title":"Virtual Class | An Introduction to Matcha","description":"\u003cp\u003e\u003cstrong\u003eVirtual Class | Introduction to Matcha\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eMatcha has surged in popularity in the United States in recent years, but its roots in Japan stretch back centuries, deeply intertwined with the country’s tea culture and traditions. In this live virtual workshop, guests will deepen there understanding of matcha, through understanding and exploring matcha through taste, preparation technique, and production and cultivation. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eLed by Kettl’s tea expert educators, this interactive class guides participants through the essential tools and techniques used in traditional Usucha Matcha preparation. Guests will learn how to properly whisk and prepare a bowl of matcha at home, gaining practical skills they can return to long after the session ends.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThis introductory experience is ideal for those discovering Japanese tea for the first time, as well as anyone looking to deepen their appreciation and practice of matcha.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eClass Format (Approx. 90 minutes):\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e• Guided discussion on matcha history and production\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e• Step-by-step preparation and whisking instruction\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e• Live tasting and flavor exploration\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoose Your Experience:\u003c\/strong\u003e\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003cspan style=\"font-weight: 400;\"\u003e• \u003c\/span\u003e\u003cstrong\u003eClass Only\u003c\/strong\u003e\u003cspan style=\"font-weight: 400;\"\u003e – Attend the live workshop using your own tools\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e• \u003c\/span\u003e\u003cstrong\u003eTasting Kit\u003c\/strong\u003e\u003cspan style=\"font-weight: 400;\"\u003e – Includes two matcha selections to taste along\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003eFor all tea the shipping cut off date will be two weeks prior to the event\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003ePlease note all classes are non-refundable and non-transferable.\u003c\/p\u003e","brand":"Kettl ","offers":[{"title":"Virtual Class Only | Thurs. August 20th 3pm (EST)","offer_id":48918091497722,"sku":"BKV-260820-1500","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Virtual Class and Matcha | Thur. August 20th, 3pm (EST)","offer_id":48918116368634,"sku":"BKVM-260820-1500","price":100.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0080\/6178\/0028\/files\/c6a78455-0ade-4bd3-84e4-6d36ba003388.jpg?v=1776187667"},{"product_id":"hatsuha-houjicha","title":"Hatsuha Houjicha","description":"Made from 100% first flush leaf and stem from Shiga, Hatsuha Houjicha offers a beautiful regional snapshot of high-quality roasted tea from one of Japan’s top tea blenders, Yasuharu Maeno. This Houjicha is deeply fragrant, with notes of toasted hardwood, vanilla pod, and cracked sugar reminiscent of a well-caramelized crème brûlée. A delicate thread of umami runs through the center of the cup, amplifying both the savory and sweet tones that emerge from the roast. Balancing sophistication with approachability, Hatsuha Houjicha is among the most satisfying houjicha that we have come across in recent years, and we are thrilled to add it as a core offering in the Kettl catalog.","brand":"Kettl ","offers":[{"title":"80g","offer_id":48759255073018,"sku":"167979927162","price":35.0,"currency_code":"USD","in_stock":true},{"title":"400g","offer_id":48759255105786,"sku":"167979920743","price":85.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0080\/6178\/0028\/files\/6c7b161f-3dfb-4d6b-83f0-a48b13795e22.jpg?v=1777056537"},{"product_id":"tokushima-awabancha","title":"Tokushima Awabancha","description":"\u003cspan data-sheets-root=\"1\"\u003eWe are extremely excited to release our first Awabancha—a style of fermented tea produced only in the Naka region of Tokushima and was deemed an intangible folk art in 2021. Awabancha is made from summer harvest leaves which are boiled in lieu of steaming, prior to a gentle rolling that primes them for fermentation. The leaves are then fermented for up to a month in sealed wooden vats. When the leaves are finished fermenting, they're laid out in the sun to dry. The resulting tea is unlike anything else—packed full of fermented fruit flavors with a round and silky texture. \u003c\/span\u003e","brand":"Kettl ","offers":[{"title":"Default Title","offer_id":48780395905274,"sku":"167978368546","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0080\/6178\/0028\/files\/4a3d6016-fed0-4a8a-bb49-464b8d4ecca2.jpg?v=1777386965"},{"product_id":"kanaami-tsuji-circle-tea-infuser-with-cup","title":"Kanaami Tsuji Circle Tea Infuser with Cup","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eThis versatile tea strainer and cup set is crafted in Kyoto by Toru Tsuji of the venerable studio\u003cem\u003e Kanaami Tsuji.\u003c\/em\u003e Thoughtfully designed, the strainer is made to fit the diameter of the cup perfectly, allowing for seamless, efficient brewing. We find this to be an excellent tool for preparing tea without a traditional teapot, especially when brewing for one.\u003cbr\u003e\u003c\/p\u003e","brand":"Kettl ","offers":[{"title":"Default Title","offer_id":48791619797242,"sku":"174501048202","price":175.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0080\/6178\/0028\/files\/30e8145a-74fc-4383-b8d9-e4a573c03478.jpg?v=1777493663"},{"product_id":"shirakawa-houjicha-powder","title":"Shirakawa Houjicha Powder","description":"\u003cdiv id=\"1709673330.583569\" class=\"c-virtual_list__item\" tabindex=\"0\" data-qa=\"virtual-list-item\" data-item-key=\"1709673330.583569\"\u003e\n\u003cdiv class=\"c-message_kit__background p-message_pane_message__message c-message_kit__message\" data-qa=\"message_container\" data-qa-unprocessed=\"false\" data-qa-placeholder=\"false\"\u003e\n\u003cdiv class=\"c-message_kit__hover\" data-qa-hover=\"true\"\u003e\n\u003cdiv class=\"c-message_kit__actions c-message_kit__actions--default\"\u003e\n\u003cdiv class=\"c-message_kit__gutter\"\u003e\n\u003cdiv class=\"c-message_kit__gutter__right\" data-qa=\"message_content\"\u003e\n\u003cdiv class=\"c-message_kit__blocks c-message_kit__blocks--rich_text\"\u003e\n\u003cdiv class=\"c-message__message_blocks c-message__message_blocks--rich_text\" data-qa=\"message-text\"\u003e\n\u003cdiv class=\"p-block_kit_renderer\" data-qa=\"block-kit-renderer\"\u003e\n\u003cdiv class=\"p-block_kit_renderer__block_wrapper p-block_kit_renderer__block_wrapper--first\"\u003e\n\u003cdiv class=\"p-rich_text_block\" dir=\"auto\"\u003e\n\u003cdiv class=\"p-rich_text_section\"\u003eWe are excited to share a milled Houjicha powder of the highest quality produced by the Tsuji family in Shirakawa, Uji. Made from select first-harvest leaves, our Shirakawa Houjicha powder is expertly roasted to develop a decadent chocolatey profile with notes of toasted nuts and a lingering sweetness. Truly best in class.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Kettl ","offers":[{"title":"100g","offer_id":48989581115642,"sku":"010448026234","price":35.0,"currency_code":"USD","in_stock":true},{"title":"1kg","offer_id":48989581148410,"sku":"010444285215","price":225.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0080\/6178\/0028\/files\/10f00586-14d0-4511-9096-9d7ddf5d990e.jpg?v=1781104741"},{"product_id":"yohei-iwayama-tea-cup-white","title":"Yohei Iwayama Tea Cup - White","description":"\u003cspan data-sheets-root=\"1\"\u003eA yunomi (tea cup) by Yohei Iwayama, finished in a striking white glaze with amber accents, carries a quiet coherence in both material and atmosphere. With a capacity of 160ml, it is designed for a single, attentive serving of tea—an intimate scale that brings focus to aroma, temperature, and touch.\u003cbr\u003e\u003cbr\u003eThe glaze flows naturally across the surface, revealing subtle variations in each piece. Its marbled blending of tones holds a gentle tension between chance and control, a signature expression within Iwayama’s work.\u003cbr\u003e\u003cbr\u003eComfortable in the hand and understated in presence, it pairs especially well with sencha, gyokuro, and lightly roasted teas, allowing their nuances to unfold slowly and clearly.\u003cbr\u003e\u003cbr\u003eA simple, refined vessel that extends the quiet world of the teapot into a personal cup.\u003c\/span\u003e","brand":"Kettl ","offers":[{"title":"Default Title","offer_id":49063737524474,"sku":"019362793581","price":45.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0080\/6178\/0028\/files\/ea8cd955-5c8d-44d8-993c-227c4e04c34d.jpg?v=1782225898"},{"product_id":"asahikawa-tea-pitcher-green-kazuhiko-kudo","title":"Asahikawa Tea Pitcher (Green) - Kazuhiko Kudō","description":"\u003c!-- x-tinymce\/html --\u003eOne of Kazuhiko Kudou’s signature forms, this tea pitcher is a perfect partner for the serious tea drinker. Versatile and elegant, it is as beautiful to use as it is to behold.","brand":"Kettl ","offers":[{"title":"Default Title","offer_id":49664893845754,"sku":"019369863607","price":165.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0080\/6178\/0028\/files\/6150ac61-a8be-42da-9738-9dbd93e6c4db.jpg?v=1783440151"},{"product_id":"kettl-staff-t-shirt","title":"Kettl Staff T-Shirt","description":"\u003cdiv\u003eOver the years, one of the most frequent requests we receive from our customers in Brooklyn, and now Los Angeles, is for us to make the Kettl t-shirts our staff wear available for sale. We listened and are excited to share this limited-edition green Kettl ‘staff’ shirt. Featuring the Kettl 3-dot logo and our name in katakana over the left chest, these shirts were screenprinted by a local shop in Kurume, Fukuoka—the same town our Japan office is based in—on high-quality, 5.6oz cotton blanks.\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cbr\u003e\u003cstrong\u003ePlease note that these shirts run small and may shrink after their first wash. Please review the size charts carefully.\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"Kettl ","offers":[{"title":"Small","offer_id":49675593580794,"sku":"169675025845","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Medium","offer_id":49675593613562,"sku":"180503953901","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Large","offer_id":49675593646330,"sku":"169994766597","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Extra Large","offer_id":49675593679098,"sku":"155890509093","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0080\/6178\/0028\/files\/5dae6237-3a1a-485b-a21f-3a2f10b3db15.jpg?v=1783543459"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0080\/6178\/0028\/collections\/IMG_1568.jpg?v=1726675914","url":"https:\/\/kettl.mom\/collections\/new-releases.oembed","provider":"Kettl ","version":"1.0","type":"link"}