{"title":"Loose Tea","description":"\u003cp style=\"text-align: left;\"\u003e\u003cspan\u003eOur collection of Japanese tea is sourced from throughout Japan and represents the hard work of our network of artisan growers. We are proud to offer pinnacle grade Japanese loose leaf teas, including sencha, gyokuro, hojicha, genmaicha, kamairicha and more. Our collection brings the tea fields of Japan into your home and into your cup. \u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"jou-yanagi-houjicha","title":"Jou Yanagi Houjicha","description":"\u003cdiv class=\"shogun-root\" data-shogun-id=\"606f255a5f380a00da7d9d7c\" data-shogun-site-id=\"0f9f5128-0ad3-401a-88dc-4dcc733e5c39\" data-shogun-page-id=\"606f255a5f380a00da7d9d7c\" data-shogun-page-version-id=\"606f258b729c4700bd49a6ac\" data-shogun-platform-type=\"shopify\" data-shogun-variant-id=\"606f258b729c4700bd49a778\" data-region=\"main\"\u003e\n\u003cdiv id=\"s-e0584ae2-56c7-4e85-b87a-73eae9fcc23b\" class=\"shg-c  \"\u003e\n\u003cdiv class=\"shg-rich-text shg-theme-text-content\"\u003e\n\u003cp\u003eJou Yanagi is as classic as it comes—late harvest bancha sourced entirely from within Uji is drum roasted until it reaches a deep brown, almost black hue, resulting in an intensely sweet and aromatic brew. We source this tea from the venerable Kyoto-based tea shop Ryuouen. After several years of visiting them and expressing interest in carrying their products, Ryuouen has entrusted Kettl Tea to become their only purveyor outside of Japan. We cherish this opportunity and the friendship, guidance, and delicious tea they provide us. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Kettl ","offers":[{"title":"150g","offer_id":31891964428348,"sku":"183956498531","price":32.0,"currency_code":"USD","in_stock":true},{"title":"300g","offer_id":44079140176122,"sku":"029904467009","price":56.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0080\/6178\/0028\/files\/2652d634-a874-41e6-b418-9d51503ae913.jpg?v=1775758537"},{"product_id":"mare-gyokuro","title":"Mare Gyokuro","description":"\u003cp style=\"white-space: pre-wrap;\"\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eA stunning traditionally produced Gyokuro from the Hoshino Valley in Yame. Crafted from leaves shaded 25 days beneath rice straw, hand picked, and machine finished under the watchful eye of the producer. Mare is simply breath taking - power and finesse in equal measure. And don't take our word for it, this Gyokuro was the 2016 Nihoncha Awards platinum prize winner. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"white-space: pre-wrap;\"\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eMare is painstakingly produced as \"Dentou Hon Gyokuro\" meaning all available resources were given to these plants - a house blended fertilizer consisting of line caught fish, rice straw \"Honzu\" shading material, hand harvesting, and a gentle \"hiire\" firing to coax out the sweetness of the leaf. We love the range of flavor and the enchanting scent of the mountains that this tea carries.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"white-space: pre-wrap;\"\u003e \u003c\/p\u003e","brand":"Kettl ","offers":[{"title":"50g","offer_id":31892002734140,"sku":"183952392031","price":68.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0080\/6178\/0028\/files\/fd1213b7-dd2e-4af0-ba2b-6ad8cf97eddc.jpg?v=1782828978"},{"product_id":"sumire-sencha","title":"Sumire Sencha","description":"\u003cp\u003e\u003c!-- x-tinymce\/html --\u003e\u003cspan data-sheets-root=\"1\"\u003eA beautiful expression of everyday sencha from Ushirodake village in Chiran, Kagoshima. This deep steamed tea benefits from slow plant maturation prior to harvest thanks to the high elevation of the region, where nighttime temperatures drop significantly. In the cup, this translates to a rich green color with an electric grassiness and heady fragrance. Produced by the Miyahara family, who also make our Chiran Sencha, Sumire is a textbook example of the beauty to be found in the affordable, daily drinking teas of Kagoshima.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Kettl ","offers":[{"title":"1kg","offer_id":32258385739836,"sku":"029903302707","price":200.0,"currency_code":"USD","in_stock":true},{"title":"100g","offer_id":48594391990522,"sku":"183956955287","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0080\/6178\/0028\/files\/c5986e91-0884-422c-8745-3abe082b448b.jpg?v=1776795359"},{"product_id":"nagano-soba-cha","title":"Nagano Soba Cha","description":"Sourced from Nagano - the city famed for its buckwheat noodles. Sugars in the buckwheat kernels caramelize as they are fired leading to a naturally sweet cup with a golden liquor and lasting, toasted finish. \u003cem\u003eNaturally free of caffeine.\u003c\/em\u003e","brand":"Kettl ","offers":[{"title":"200g","offer_id":48594541183226,"sku":"183955577145","price":28.0,"currency_code":"USD","in_stock":true},{"title":"1kg","offer_id":32258401796156,"sku":"029905817858","price":135.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0080\/6178\/0028\/files\/d2e5956d-ee0b-4e87-8caa-52b55ffa8401.jpg?v=1776795737"},{"product_id":"yabukita-kabuse-sencha","title":"Yabukita Kabuse Sencha","description":"\u003cp\u003eJiro Katahira is one of the most revered producers working in Shizuoka today having developed a reputation for meticulous farm maintenance and processing. His presentation of the Yabukita cultivar, which comprises over 80% of the prefecture's yearly output and is known for its intoxicating floral aroma, is nothing short of stunning. Shaded by indirect covering for 12 days prior to hand harvesting, this tea showcases everything we love about Jiro san's approach to production and the Yabukita cultivar—a decadent texture and intense florals balanced by rich umami.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Kettl ","offers":[{"title":"50g","offer_id":39801311789252,"sku":"010518859786","price":68.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0080\/6178\/0028\/files\/63428509-cc96-4913-b07f-5c3b1280d5cb.jpg?v=1783432840"},{"product_id":"miyabi-sencha","title":"Miyabi Sencha","description":"\u003cdiv class=\"shogun-root\" data-shogun-id=\"606f26ea729c4700c64941a3\" data-shogun-site-id=\"0f9f5128-0ad3-401a-88dc-4dcc733e5c39\" data-shogun-page-id=\"606f26ea729c4700c64941a3\" data-shogun-page-version-id=\"606f271f5f380a00c17ddb05\" data-shogun-platform-type=\"shopify\" data-shogun-variant-id=\"606f271f5f380a00c17ddbd0\" data-region=\"main\"\u003e\n\u003cdiv id=\"s-a0a3e923-a712-4d03-8922-84d00d304a6b\" class=\"shg-c  \"\u003e\n\u003cdiv class=\"shg-rich-text shg-theme-text-content\"\u003e\n\u003cdiv class=\"p-workspace__primary_view_body\"\u003e\n\u003cdiv class=\"p-message_pane p-message_pane--classic-nav p-message_pane--scrollbar-float-adjustment p-message_pane--with-bookmarks-bar p-message_pane--with-bookmarks-bar-open\" data-qa=\"message_pane\"\u003e\n\u003cdiv class=\"c-virtual_list c-virtual_list--scrollbar c-message_list c-message_list--floating c-scrollbar c-scrollbar--fade\"\u003e\n\u003cdiv class=\"c-scrollbar__hider\" data-qa=\"slack_kit_scrollbar\"\u003e\n\u003cdiv class=\"c-scrollbar__child\"\u003e\n\u003cdiv class=\"c-virtual_list__scroll_container\" data-qa=\"slack_kit_list\"\u003e\n\u003cdiv id=\"1713896871.682869\" class=\"c-virtual_list__item\" tabindex=\"0\" data-qa=\"virtual-list-item\" data-item-key=\"1713896871.682869\"\u003e\n\u003cdiv class=\"c-message_kit__background p-message_pane_message__message c-message_kit__message p-message_pane_message__message--last\" data-qa=\"message_container\" data-qa-unprocessed=\"false\" data-qa-placeholder=\"false\"\u003e\n\u003cdiv class=\"c-message_kit__hover\" data-qa-hover=\"true\"\u003e\n\u003cdiv class=\"c-message_kit__actions c-message_kit__actions--default\"\u003e\n\u003cdiv class=\"c-message_kit__gutter\"\u003e\n\u003cdiv class=\"c-message_kit__gutter__right\" data-qa=\"message_content\"\u003e\n\u003cdiv class=\"c-message_kit__blocks c-message_kit__blocks--rich_text\"\u003e\n\u003cdiv class=\"c-message__message_blocks c-message__message_blocks--rich_text\" data-qa=\"message-text\"\u003e\n\u003cdiv class=\"p-block_kit_renderer\" data-qa=\"block-kit-renderer\"\u003e\n\u003cdiv class=\"p-block_kit_renderer__block_wrapper p-block_kit_renderer__block_wrapper--first\"\u003e\n\u003cdiv class=\"p-rich_text_block\" dir=\"auto\"\u003e\n\u003cdiv class=\"p-rich_text_section\"\u003eMiyabi is our flagship sencha. This medium steamed tea is produced in the mountains of Okuyame. At this elevation, the tea plants are exposed to direct sunlight during the day and cool nighttime temperatures. These dynamic conditions slow plant growth and concentrate flavor. After harvest, the tea goes through the traditional firing process known as \"hiire\" which imparts the quintessential toasted quality Yame sencha are known for. The resulting cup possesses a vibrant freshness packed with sweetness, a deep nuttiness reminiscent of toasted hazelnuts, and a rich body with very low astringency.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Kettl ","offers":[{"title":"100g","offer_id":45770145136890,"sku":"183956670982","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0080\/6178\/0028\/files\/be61d54f-d8f2-4fca-a3ef-ed016237857b.jpg?v=1774304580"},{"product_id":"koetsu-houjicha-90g","title":"Koetsu Houjicha","description":"Hand harvested shaded gyokuro leaves and stems (karigane) from the very first harvest are separated and roasted in three batches: leaf, stem and any smaller particles. After these three separate roasts, they are re-blended to create an umami rich green tea with a piercing sweetness and delicate, gentle roasted aroma.\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e","brand":"Kettl ","offers":[{"title":"90g","offer_id":44827350991098,"sku":"167973548653","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0080\/6178\/0028\/files\/9aed241a-adc6-4402-a67c-97179155c7bc.jpg?v=1762811091"},{"product_id":"ayame-kabuse-sencha","title":"Ayame Kabuse Sencha","description":"\u003c!-- x-tinymce\/html --\u003eKabuse cha is a style of tea that shares characteristics with gyokuro and sencha. The tea plants are shaded for one to three weeks before harvest, which slows photosynthesis and fosters development of L-Theanine amino acids in the leaves. This gives the finished tea a rich, savory undertone and decadent texture. This specific tea is shaded for ten days before harvest, intensifying its deep green hue and imbuing it with a rich, fresh fragrance with notes of pine and butter.","brand":"Kettl ","offers":[{"title":"100g","offer_id":48594277236986,"sku":"030204550902","price":29.0,"currency_code":"USD","in_stock":true},{"title":"1kg","offer_id":45222923993338,"sku":"029908647278","price":230.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0080\/6178\/0028\/files\/2dbf6a81-42e1-4dd6-abf4-5ca1b2b2f260.jpg?v=1775068235"},{"product_id":"founders-collection-subscription-curated-by-kettl-founder-zach-mangan","title":"Founders Collection Subscription: Curated by Kettl Founder, Zach Mangan","description":"\u003cp\u003eExplore the world of Japanese tea with Kettl founder Zach Mangan. Each month Zach will highlight a tea from the current kettl.momllection that he feels is at peak flavor, or provide early access to a upcoming release that he is particularly excited about. Subscribers can look forward to 50-100g of our best in class Sencha, Kabuse, Houjicha, and Wakoucha loose leaf tea and unique new selections added to our menu.\u003c\/p\u003e\n\u003cp\u003eAll new Founders Collection installments ship on the 15th of each month. \u003cbr\u003e\u003cbr\u003eMembers who join between the 1st and the 15th will receive the upcoming selection as their first order, shipped on the 15th. Memebers who join between the 15th and the end of the month will receive the current selection as their first order immediately upon sign up. Ensuing orders will be processed on the 15th.\u003c\/p\u003e","brand":"Kettl ","offers":[{"title":"Default Title","offer_id":44827489272058,"sku":"171520919704","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0080\/6178\/0028\/files\/05dce0d5-c7b4-4119-bbff-bc5944deb9c7.jpg?v=1762290143"},{"product_id":"iribancha","title":"Iribancha Houjicha","description":"\u003cp\u003eAn often controversial tea, Iribancha is a late harvest tea that is simply dried and then undergoes intense deep roast. The resulting leaf is richly fragranced with notes smoke, pine resin, and pipe tobacco.\u003c\/p\u003e\n\u003cp\u003eThis iribancha is sourced from the venerable kyoto tea shop, Ryuouen. After several years of visiting them and expressing interest in carrying their products, Ryuouen has entrusted Kettl to become their only wholesaler outside of Japan. We cherish this opportunity and the friendship, guidance and delicious tea they provide us.\u003c\/p\u003e","brand":"Kettl ","offers":[{"title":"300g","offer_id":44827490058490,"sku":"183959920886","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0080\/6178\/0028\/files\/df6cf544-b990-4661-8642-fc8b3020feab.jpg?v=1762811020"},{"product_id":"chiran-sencha","title":"Chiran Sencha","description":"A beautiful expression of sencha from Ushirodake village in Chiran, Kagoshima. Chiran is known for producing high quality sencha due to its unique high mountain climate, excellent water quality, and foggy spring weather that slows plant growth. The resulting cup presents an electric green color and expressive grassiness complimented by a high sweetness. We’re working with the Miyahara family, a highly decorated tea producer, for the first time this year—a relationship we are excited to see flourish.","brand":"Kettl ","offers":[{"title":"100g","offer_id":45863206650106,"sku":"015374303947","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0080\/6178\/0028\/files\/815e19d4-9dd5-451e-b492-bc32078ed4c0.jpg?v=1775582875"},{"product_id":"shizuku-gyokuro","title":"Shizuku Gyokuro","description":"\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThis \u003c\/span\u003e\u003cem\u003e\u003cspan data-preserver-spaces=\"true\"\u003eHon\u003c\/span\u003e\u003c\/em\u003e\u003cspan data-preserver-spaces=\"true\"\u003e, or \u003c\/span\u003e\u003cem\u003e\u003cspan data-preserver-spaces=\"true\"\u003eTrue\u003c\/span\u003e\u003c\/em\u003e\u003cspan data-preserver-spaces=\"true\"\u003e Gyokuro, is shaded for 20 days before being \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003ehand harvested\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e. This process results in elevated levels of the amino acid L-theanine which imparts a deep and pervasive savoriness, balanced by a gentle floral finish. Shizuku is our entry-level \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003egyokuyro\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e, though it has no shortage of depth and complexity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Kettl ","offers":[{"title":"50g","offer_id":44827598061818,"sku":"183954362360","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0080\/6178\/0028\/files\/f275c93a-fc39-4aae-950b-6d632a46abe5.jpg?v=1775607624"},{"product_id":"uji-genmaimatcha","title":"Uji Genmaimatcha","description":"\u003cp\u003e\u003c!-- x-tinymce\/html --\u003eOur genmaimatcha hails from the famed town of Uji and is a blend of first flush sencha, high grade matcha powder, and toasted puffed brown rice. A deep green cup with a silky mouthfeel, and a lovely baked grain finish.\u003c\/p\u003e","brand":"Kettl ","offers":[{"title":"100g","offer_id":48598015443194,"sku":"183952883454","price":20.0,"currency_code":"USD","in_stock":true},{"title":"1kg","offer_id":45222948372730,"sku":"029905985113","price":150.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0080\/6178\/0028\/files\/b4692da7-09d1-48db-9ff7-24449a419c49.jpg?v=1776794189"},{"product_id":"uji-no-sato-sencha","title":"Uji No Sato Sencha","description":"Uji No Sato is a textbook example of the lean and elegant sencha found throughout Uji—the tea culture capital of Japan. The minimal processing post harvest results in a transparent profile that allows the legendary terroir to come through fully—a light and silky body, complex floral and saline aromatics, and a soft, pleasing astringency. Uji No Sato represents a remarkable value, presenting a complete tea to be savored at an every day drinking price.","brand":"Kettl ","offers":[{"title":"100g","offer_id":44827603730682,"sku":"183953960871","price":20.0,"currency_code":"USD","in_stock":false},{"title":"1kg","offer_id":48594491113722,"sku":"010448274703","price":180.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0080\/6178\/0028\/files\/82500fd0-a24d-4f96-9636-c20c68100c63.jpg?v=1776118207"},{"product_id":"zairai-heirloom-hand-roasted-houjicha","title":"Zairai Heirloom Hand Roasted Houjicha","description":"\u003cp\u003eThis exciting houjicha is hand roasted by master potter Yoshiyuki Shimizu at his studio in Dosenbo on the border of Uji and Nara in western Japan. This tea is made from the non clonal Zairai strain. Grown from seed, Zairai contains a variety of genetic material meaning batch to batch variance is common which makes for an exciting and rewarding brew. Incredibly aromatic with a powerful mouthfeel, this Houjicha represents something brand new in our catalog. An artisan and hand crafted tea of the highest order.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Kettl ","offers":[{"title":"50g","offer_id":44827649900794,"sku":"182863682484","price":32.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0080\/6178\/0028\/files\/ecbe5fa7-e277-4d11-9089-e148273cc590.jpg?v=1754926299"},{"product_id":"koju-oolong","title":"Koju Oolong","description":"A remarkable hand-picked oolong from the mountains of Shizuoka. Made from a very rare cultivar, Koju, this wilted and oxidized tea has strong notes of sweet fruit and citrus with a soft floral finish.Being hand-picked, the annual output is very low and we are honored to share this extremely limited and beautiful example of high mountain Japanese oolong.","brand":"Kettl ","offers":[{"title":"25g","offer_id":46373591154938,"sku":"167974202684","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0080\/6178\/0028\/files\/6a4da4bf-41c0-442d-b646-64a80d22fe71.jpg?v=1763688775"},{"product_id":"tokyo-mugicha","title":"Tokyo Mugicha","description":"\u003cspan data-sheets-root=\"1\" data-sheets-value=\"{\u0026quot;1\u0026quot;:2,\u0026quot;2\u0026quot;:\u0026quot;Mugicha is a caffeine-free tea made from roasted barley, enjoyed daily throughout Japan, especially as an iced beverage in the sweltering summer months. Due to its widespread popularity, most of the Mugicha consumed within the country is produced cheaply from inferior-quality barley. We've sourced our Mugicha from Kawahara Seifun who hand roast domestic Japanese Rokujo Barley directly in Tokyo. The result of this intentional sourcing and preparation is a deep and rich brew that shines when prepared cold but is versatile and refined enough to brew up hot in the cooler seasons. We expect this to be a Kettl staple for years to come.\u0026quot;}\" data-sheets-userformat='{\"2\":5091,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":65280},\"8\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":2}]},\"9\":1,\"10\":1,\"11\":4,\"12\":0,\"15\":\"Arial\"}'\u003eMugicha is a caffeine-free tea made from roasted barley, enjoyed daily throughout Japan, especially as an iced beverage in the sweltering summer months. Due to its widespread popularity, most of the Mugicha consumed within the country is produced cheaply from inferior-quality barley. We've sourced our Mugicha from Kawahara Seifun who hand roast domestic Japanese Rokujo Barley directly in Tokyo. The result of this intentional sourcing and preparation is a deep and rich brew that shines when prepared cold but is versatile and refined enough to brew up hot in the cooler seasons. We expect this to be a Kettl staple for years to come.\u003c\/span\u003e","brand":"Kettl ","offers":[{"title":"120g","offer_id":46554334789882,"sku":"167761134167","price":16.0,"currency_code":"USD","in_stock":true},{"title":"1kg","offer_id":46554610991354,"sku":"018421537265","price":100.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0080\/6178\/0028\/files\/18f4d814-f291-44e7-9889-eca14d416f24.jpg?v=1775751702"},{"product_id":"shinki-yamashita-kyomidori-gyokuro","title":"Shinki Yamashita Kyomidori Gyokuro","description":"\u003cspan data-sheets-value=\"{\u0026quot;1\u0026quot;:2,\u0026quot;2\u0026quot;:\u0026quot;\\nDescription: Our gentlest offering to date and a true representation of the very best of Yame matcha, Soukou is fresh and velvety with a soft finish. We love this matcha green tea not only because it's an astounding value, but because  it offers a wonderful glimpse of the charm of fukuoka matcha: Nutty and velvety with a fragrant finish \\nTasting notes: Fresh Cut Grass \/ Toasted Peanut \/ White Flower \/ Mild astrigency\\nProduction: Multi grower, single producer \\nTea Origin: Fukuoka, Japan\\nReccommended for: We love this straight or blended with oatmilk for a matcha latte. The color and flavor cut through milk quite well.\\n\\nWhat is so special about this tea? Soukou matcha tea is a key addition to our catalog as it represents and wonderful value while it is still a first flush, stone milled matcha. Most matcha at this price point come from a later harvest and may undergo jet milling as opposed to the gentle stone milling which retains more flavor and aroma.\u0026quot;}\" data-sheets-userformat='{\"2\":771,\"3\":{\"1\":0},\"4\":[null,2,16776960],\"11\":4,\"12\":0}'\u003eThis tea represents an ultra-small lot offering from the famed producer, Shinki Yamashita of Kyotanabe, Uji, made from the rare Kyomidori cultivar. Yamashita-san is meticulous in both his garden management and leaf processing, overseeing every step along the way. Kyomidori Gyokuro offers layers of deep, refined umami with a unique sweetness reminiscent of sweet summer corn. We are honored to be the sole supplier of Yamashita san’s outside of Japan and cherish the chance to share some of the finest tea being crafted anywhere.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e","brand":"Kettl ","offers":[{"title":"25g","offer_id":46656214335738,"sku":"031036446999","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0080\/6178\/0028\/files\/5fe4605a-4092-43ca-bd7a-95393374eb2d.jpg?v=1762810023"},{"product_id":"kumamoto-blended-wakoucha","title":"Kumamoto Blended Wakoucha","description":"\u003cspan data-sheets-root=\"1\"\u003eThis is a beautiful daily drinking black tea produced by the Amano family in Minamata. Located in the Kumamoto Prefecture, Minamata is known for spearheading a push towards more biodynamic practices. In keeping with this approach, the Amano family works their land without the use of any chemical pesticides or fertilizers. Comprised of a blend of regional cultivars harvested at the beginning of the season, this tea showcases everything we love about the evolving category of Japanese black tea—fragrance, sweetness, and an elegantly crisp texture.\u003c\/span\u003e","brand":"Kettl ","offers":[{"title":"50g","offer_id":47083000398074,"sku":"010446866221","price":22.0,"currency_code":"USD","in_stock":true},{"title":"1kg","offer_id":47083000430842,"sku":"010445426211","price":250.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0080\/6178\/0028\/files\/76db8b8e-1451-4721-9af4-9a045baf5b51.jpg?v=1775607255"},{"product_id":"kin-houjicha","title":"Kin Houjicha","description":"Kin Houjicha is the top tier offering from the renowned Kyoto tea shop and purveyor Ryuouen.After several years of visiting them and expressing interest in carrying their products, Ryuouen has entrusted Kettl Tea to become their only wholesaler outside of Japan. We cherish this opportunity and the friendship, guidance and delicious tea they provide us. The soft and gentle roast is evidenced by the still greenish hue of the stems. Made from select Uji grown gyokuro stems (karigane), Kin offers deep aromatics and incredibly refined and lasting umami. ","brand":"Kettl ","offers":[{"title":"63g","offer_id":47186820563194,"sku":"183953710339","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0080\/6178\/0028\/files\/6c992ea7-90ee-4aa0-b8f3-59d0c5cc869f.jpg?v=1769392613"},{"product_id":"shibushi-organic-haruto-34-gyokuro","title":"Shibushi Organic Haruto 34 Gyokuro","description":"Visiting the Sakamoto family in 2025, I was thunderstruck. Tucked deep in the countryside of Kagoshima, they are quietly producing some of the finest Gyokuro I have ever had the privilege of tasting. With a profound commitment to stewarding the land and a bold curiosity for exploring new cultivars, Sakamoto-san has achieved something truly remarkable. His ability to coax out a perfect balance of sweetness, rich umami, and an intoxicating floral aroma is unlike anything I’ve experienced. Crafted from the newly developed Haruto 34 cultivar, this tea is a revelation—a beautiful expression of place, skill, and vision.","brand":"Kettl ","offers":[{"title":"25g","offer_id":47591807910138,"sku":"166584500012","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0080\/6178\/0028\/files\/f506ea3e-301e-46cd-87fd-71bd81788da4.jpg?v=1776118159"},{"product_id":"tsuguto-hattori-hand-picked-black-tea","title":"Tsuguto Hattori Hand Picked Black Tea","description":"\u003cdiv\u003eThis stunning black tea was crafted by Tsuguto Hattori from Yabukita plants that he grows and hand harvests himself on reclaimed tea plantations in Higashiyoshino. The tea leaves are rolled before undergoing full oxidation. While wakoucha, or domestic Japanese black tea, is a growing category, this may be the shining example of its potential. Possessed by a fragrance that borders on perfume without tipping into being overpowering, the profile of this tea skews towards the fruited complexities found in expertly crafted black tea, and is anchored with a crisp chenin-like texture.\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cbr\u003eWe originally featured the 2024 harvest of this tea in our Kiwami Collection, and jumped at the opportunity to buy the entire yield from the 2025 harvest. An oxidized tea of the highest order that we are honored to showcase.\u003c\/div\u003e","brand":"Kettl ","offers":[{"title":"10g","offer_id":47678997725434,"sku":"167976213251","price":125.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0080\/6178\/0028\/files\/1ee35f33-a054-4088-a64e-dccf25eafd75.jpg?v=1776794543"},{"product_id":"tsuguto-hattori-hand-picked-white-tea","title":"Tsuguto Hattori Hand Picked White Tea","description":"\u003cdiv\u003eTsuguto Hattori may be one of the most innovative tea producers in all of Japan, crafting styles of tea found nowhere else throughout the country. Domestic White tea production is nearly unheard of, but Hattori san is undeterred in his commitment to its production. Produced entirely from Yabukita plants grown on reclaimed tea plantations in Higashiyoshino at 350 masl without the use of pesticides, this tea is almost free of processing as the hand picked leaves are slowly withered in shade. The resulting cup is unlike anything we have ever tasted—presenting an intensely aromatic, botanical profile that is situated in a silky texture.\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cbr\u003eWe originally featured the 2024 harvest of this tea in our Kiwami Collection, and we jumped at the opportunity to purchase the entire yield from the new season. This is a one-of-a-kind production that we are honored to showcase.\u003c\/div\u003e","brand":"Kettl ","offers":[{"title":"10g","offer_id":47679016894714,"sku":"167971469233","price":125.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0080\/6178\/0028\/files\/66b76bb3-5601-46b9-8ede-43e93412b43b.jpg?v=1776794821"},{"product_id":"shibushi-organic-karigane-kukicha","title":"Shibushi Organic Karigane Kukicha","description":"We are proud to introduce a new Karigane Kukicha, crafted from the stems of the Sakamoto family’s single-origin Gyokuro. Lightly steamed and expertly processed, this Karigane offers a rich sweetness and a beautifully refined aroma, with delicate notes that are both fruity and floral. This is a truly special tea—elegant yet approachable—an elevated everyday drinker perfect for those seeking depth and nuance in the daily cup.","brand":"Kettl ","offers":[{"title":"50g","offer_id":47698105762042,"sku":"167976209612","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0080\/6178\/0028\/files\/4f983b07-540d-4301-b6f1-eb38d1e494c3.jpg?v=1762809702"},{"product_id":"limited-edition-miyazaki-kamairicha","title":"Limited Edition Miyazaki Kamairicha","description":"This exceptional Kamairicha was sourced from the Sakamoto family in Gokase, Miyazaki. We were blown away by the Sakamoto family's traditional preparation of this pan-fired style. In contrast to many teas produced in Kyushu today, this tea represents a much leaner style, focusing more on the delicate sophistication of the Yabukita cultivar, which servesa as the base of this blend, instead of a deep umami and rich texture. We cold stored 1kg of this supreme selection, reserved for a special occasion, and we are delighted to share it with you in celebration of our Los Angeles opening.","brand":"Kettl ","offers":[{"title":"25g","offer_id":47788511789306,"sku":"167976553494","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0080\/6178\/0028\/files\/c923842e-4255-4125-b6ef-fb1e3b2b8954.jpg?v=1760125424"},{"product_id":"sayama-yumewakaba-wakoucha","title":"Sayama Yumewakaba Wakoucha","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eThe oxidized teas produced by Yoshiaki Hiruma are some of the most expressive and expertly crafted selections we’ve ever encountered. Hiruma-san isn’t just participating in the burgeoning exploration of oxidized teas in Japan, which still remains a novelty and niche production; he’s one of the vanguard voices of the movement. Crafted from 100% Yumewakaba cultivar leaves, this is the most refined and expressive black tea we have had the pleasure of sourcing. The beautifully crafted leaf foreshadows what is in store: a honeyed aroma with notes of dried fruits, savory pumpkin, and baked spices.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Kettl ","offers":[{"title":"50g","offer_id":47826178048250,"sku":"031037804231","price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0080\/6178\/0028\/files\/f04aa7c7-b717-4c11-95bd-c89c75539d38.jpg?v=1776795993"},{"product_id":"sayama-micro-oxidized-kamairicha","title":"Sayama Micro-oxidized Kamairicha","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eOne of the most unique and stunning teas we have come across from a vanguard producer in Japanese tea production, Yoshiaki Hiruma. After harvest, the tea leaves undergo a controlled wilting process using ultraviolet light—a system Hiruma-san designed himself—before being pan-fired to halt oxidation. This unique process imbues the tea with a rich, pronounced chocolatey note, a complex fruitiness, and an umami that just keeps going. It is a supreme honor to share the teas of Yoshiaki Hiruma with a wider audience, and this selection may be the best representation of his unique vision, peerless execution, and breathtaking results. \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Kettl ","offers":[{"title":"25g","offer_id":47826178081018,"sku":"010516923571","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0080\/6178\/0028\/files\/676289dd-0ef8-4e0c-bb1f-a9dae4a7db01.jpg?v=1763068131"},{"product_id":"horike-hakka-mint","title":"Horike Hakka Mint","description":"We are proud to introduce a remarkable Japanese peppermint, meticulously hand-crafted by the Hakka Project in Okayama Prefecture. This native Hakka cultivar was carefully hand harvested, air dried, and painstakingly sorted to ensure the highest quality. The result is a soft and expressive brew with a concentrated sweetness and a fresh, grassy, herbaceous aroma. This is a truly special, small-lot release—one we are honored to share with you.","brand":"Kettl ","offers":[{"title":"10g","offer_id":47863544807674,"sku":"033512084251","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0080\/6178\/0028\/files\/20595873-3eed-4d5b-b09b-8102bd672e9b.jpg?v=1762809087"},{"product_id":"kenjo-kaga-boucha-houjicha","title":"Kenjo Kaga Boucha Houjicha","description":"This Houjicha is crafted from carefully selected tea stems, gently roasted at a low temperature to reveal a delicate, toasted aroma known as hojika while enhancing the tea's natural depth and umami. Revered for its distinctive character and refined complexity, this remarkable tea has earned a devoted following in Japan.\u003cbr\u003e\u003cbr\u003eKettl is proud to be the exclusive purveyor of this release, produced by the esteemed Maruhachi Seichajo tea company based in Ishikawa Prefecture. This collaborative release has been in the works for over two years and we are thrilled to share this cobranded offering with the Kettl audience.","brand":"Kettl ","offers":[{"title":"60g","offer_id":48289410285818,"sku":"020825093063","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0080\/6178\/0028\/files\/bd36158c-833e-41aa-846b-689e57522133.jpg?v=1770914886"},{"product_id":"kukicha","title":"Kukicha Sencha","description":"A blend of stems and leaf from the hills of Fukuoka. Kukicha boasts a beautiful glowing green color, rich fruity aroma, and a sparkling finish. Poised and refined but priced to enjoyed daily.","brand":"Kettl ","offers":[{"title":"100g","offer_id":48320148340986,"sku":"010449941512","price":22.0,"currency_code":"USD","in_stock":false},{"title":"1KG","offer_id":48320101744890,"sku":"010449081409","price":100.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0080\/6178\/0028\/files\/3cca8d6a-ddbb-4995-ae88-7e970736821c.jpg?v=1775758155"},{"product_id":"house-roasted-ryogochi-seimei-houjicha","title":"House Roasted Ryogochi Seimei Houjicha","description":"Jiro Katahira is one of the most revered producers working in Shizuoka today, having developed a reputation for meticulous farm management and an approach to processing that results in highly expressive teas with incredible fidelity. Working almost exclusively with single cultivar teas, Karahira-san focuses on lightly steamed expressions that put the natural flavors of the tea plant and the terroir of his land in full focus. In addition to yielding some of our favorite sencha, this approach creates the perfect canvas for houjicha. This selection is made from Seimei, an incredibly rare cultivar that is primarily used in matcha and gyokuro. Expressive and complex on its own, we couldn’t resist the opportunity to see it transform through the roasting process. The result is a deep and thought-provoking houjicha of the highest order. ","brand":"Kettl ","offers":[{"title":"50g","offer_id":48403128418554,"sku":"184835356386","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0080\/6178\/0028\/files\/b7ffbb8b-5f59-4825-b140-ee82bec1a440.jpg?v=1777302903"},{"product_id":"okumidori-kabuse-kamairicha","title":"Okumidori Kabuse Kamairicha","description":"\u003cp\u003eAmong the teas of Ureshino, kamairicha is most often defined by the character of the iron kama—the pan that gives the tea its signature roasted fragrance. Yet every so often a tea emerges that shifts the balance. This kabuse of 100% Okumidori from the Onohara family is one such rarity. Shaded before harvest, the leaves develop a deeper sweetness and supple texture, allowing the cultivar’s fragrance to rise clearly above the warm, fired aroma of the pan. The result is a tea that feels unusually generous—bigger and juicier than one expects from kamairicha—while still retaining the style’s unmistakable character. Despite its presence on the palate, there is a delicacy here that feels distinctly seasonal - reminding me of early Spring in Japan. What is perhaps most compelling is the harmony the tea achieves: though a single cultivar, it drinks with the balance and integration of a carefully composed blend, all while preserving the gentle charm that makes Okumidori so beloved. It is a pleasure to welcome this new tea into our collection and to share another hidden gem from the fields of Kyushu.\u003c\/p\u003e","brand":"Kettl ","offers":[{"title":"50g","offer_id":48555038802170,"sku":"167973107201","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0080\/6178\/0028\/files\/7beea5ce-ea20-4d24-b309-fd2a91ea40c6.jpg?v=1775076999"},{"product_id":"hatsuha-houjicha","title":"Hatsuha Houjicha","description":"Made from 100% first flush leaf and stem from Shiga, Hatsuha Houjicha offers a beautiful regional snapshot of high-quality roasted tea from one of Japan’s top tea blenders, Yasuharu Maeno. This Houjicha is deeply fragrant, with notes of toasted hardwood, vanilla pod, and cracked sugar reminiscent of a well-caramelized crème brûlée. A delicate thread of umami runs through the center of the cup, amplifying both the savory and sweet tones that emerge from the roast. Balancing sophistication with approachability, Hatsuha Houjicha is among the most satisfying houjicha that we have come across in recent years, and we are thrilled to add it as a core offering in the Kettl catalog.","brand":"Kettl ","offers":[{"title":"80g","offer_id":48759255073018,"sku":"167979927162","price":35.0,"currency_code":"USD","in_stock":true},{"title":"400g","offer_id":48759255105786,"sku":"167979920743","price":85.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0080\/6178\/0028\/files\/6c7b161f-3dfb-4d6b-83f0-a48b13795e22.jpg?v=1777056537"},{"product_id":"tokushima-awabancha","title":"Tokushima Awabancha","description":"\u003cspan data-sheets-root=\"1\"\u003eWe are extremely excited to release our first Awabancha—a style of fermented tea produced only in the Naka region of Tokushima and was deemed an intangible folk art in 2021. Awabancha is made from summer harvest leaves which are boiled in lieu of steaming, prior to a gentle rolling that primes them for fermentation. The leaves are then fermented for up to a month in sealed wooden vats. When the leaves are finished fermenting, they're laid out in the sun to dry. The resulting tea is unlike anything else—packed full of fermented fruit flavors with a round and silky texture. \u003c\/span\u003e","brand":"Kettl ","offers":[{"title":"Default Title","offer_id":48780395905274,"sku":"167978368546","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0080\/6178\/0028\/files\/4a3d6016-fed0-4a8a-bb49-464b8d4ecca2.jpg?v=1777386965"},{"product_id":"house-roasted-satsuma-houjicha","title":"House Roasted Satsuma Houjicha","description":"","brand":"Kettl ","offers":[{"title":"50g","offer_id":48874029515002,"sku":"184831873689","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0080\/6178\/0028\/files\/aa452055-5a14-459b-a610-8606a7838102.jpg?v=1781190089"},{"product_id":"shizu-7132-sencha","title":"Shizu 7132 Sencha","description":"\u003cp\u003eJiro Katahira, one of our longest term partners, is a young producer in Shizuoka who oversees one of the most extensive tea gardens in all of Japan, with over 22 unique cultivars—all of which are harvested and processed separately. We have purchased a range of his offerings as special releases over the years, with several mainstays that are featured on the menu throughout the season. Shizu 7132 is known for its pronounced Cherry Blossom-like aroma, due to a high concentration of coumarin. Like all of Katahira-san’s teas, this tea was produced with no expense spared and an attention to detail bordering on the obsessive. We are grateful to present another gem from one of the most passionate tea producers working in Japan today.\u003c\/p\u003e","brand":"Kettl ","offers":[{"title":"50g","offer_id":48979648577786,"sku":"167971312720","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0080\/6178\/0028\/files\/3209a379-3097-4283-a053-5ac978c8ef74.jpg?v=1783439844"},{"product_id":"house-roasted-asahi-tencha-houjicha","title":"House Roasted Asahi Tencha Houjicha","description":"","brand":"Kettl ","offers":[{"title":"50g","offer_id":48994309570810,"sku":"184835287178","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0080\/6178\/0028\/files\/f1cdf47e-298d-4e1b-9232-9e61ceb60acc.jpg?v=1781190159"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0080\/6178\/0028\/collections\/tsutsuji-sencha.jpg?v=1726675578","url":"https:\/\/kettl.mom\/collections\/japanese-green-tea.oembed?page=2","provider":"Kettl ","version":"1.0","type":"link"}